Recently, the good news is that we've been flat out on client assignments. The bad news is that we've been neglecting our faithful readership, and for that we apologize. Look for more frequent posts, as we carve out time to share our thoughts on the world of conversion, and seek your input on questions of mutual concern and interest.
Our thought for the day, borne out of recent client work, is that now more than ever, lots of people are spending piles of money driving traffic to their eCommerce websites. When you ask them "what do you want?" the responses echo Oliver Twist . . . "more!" However, if they were only getting half as much traffic, and their conversion went from 1% to 3%, they'd be way ahead.
We assume that this is far short of "revealed scripture" to our readership. However, we continue to be amazed at the fixation on traffic that is evident in the marketplace.
Perhaps the traffic-hypnotized accept their current conversion rate as a given? Or maybe they just don't know where to begin to fix the problem. What's your take on this? Let us know.