Glad to have programed in WebmasterWorld in Las Vegas this year after a long hiatus. My business partner, Amanda Watlington of Searching for Profit will be speaking there, and I'll be taking pictures and hopefully blogging from the site.
Brett Tabke and his gang put on a great conference, at which there is way more learning than posturing, a refreshing deviation from the norm. Hope to see many of you there.
Our summers are spent commuting between Boston and York, Maine. We've been making this short (75 minute) journey for better than 10 years, and while some things about York are gloriously static (downtown York Beach is like stepping back in time), nothing is immune to change.
At least two of our friends have closed businesses (galleries) over the past year, largely as a result of the change in the tourist/resident mix.
Tourists, often held in low regard by those vain enough to imagine themselves residents (in the end, we are all renters) bring money into the economy, appreciate the charm of a different place and bring what they can back to their own homes as a memory of pleasant times. This is a real boon for the arts and crafts industry, which is a major economic segment in the York -Ogunquit-Kennebunk(port) area.
It's time to remember that tourists deserve our love. We need them to keep it fresh and vital.
Today's Marketing Sherpa had a great example of a split test run on a landing page, an attempt to improve conversion by a Canadian site (All Canadian Investment Corporation). Net result, the 3-column page with (1) least content, (2) easiest to read design and (3) button for answering the call to action above the fold solidly outperformed the single column (control) and two-column (test) with more content, longer copy.
Things fall apart; the centre cannot hold; Mere anarchy is loosed upon the world, The blood-dimmed tide is loosed, and everywhere The ceremony of innocence is drowned; The best lack all conviction, while the worst Are full of passionate intensity.
"Reality is that which, when you stop believing in it, doesn't go away." Philip K. Dick, 1972